Compelling web sites begin with compelling design. Chances are, you and your team already have a good idea what your next web site should look like; and chances are you've been thinking of ways to draw your visitors in, quickly tell your story, and provide pathways for learning about and evaluating your business offerings. A great design can do all that without coercion.
The graphic design industry's software of choice is Adobe's Creative Suite: robust, proven, dependable—with the two leading stars being Photoshop and Illustrator.
Color theory is the secret sauce that differentiates. Make sure your next web site uses a color scheme that stands out from your competitors while still fitting within the industry norm.
Use this handy Adobe-style color picker to titrate your color scheme.